Original post here: According to Nielsen, Non-GMO is the fastest growing Corporate brand.
SCHAUMBURG, Ill. — Store brands comprise almost 40% of items making health and wellness claims related to preservative; one in four organic product sales; and nearly one in five items making natural and fat claims in food, drug and mass channels, according to the Nielsen Co.
It found that GMO-free claims are the fastest growing among store brands. Sales of these items increased 67% in 2009 to $60.2 million, followed in popularity by gluten free (62%), absence of specific fat (53%) and lowers cholesterol (45%) store brands.
Private-label marketers are steering clear of other health and wellness claims for the time being, according to Tom Pirovano, director of industry insights at Nielsen.
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