Excerpt from the latest issue of Textile Insight:
Click here: Fusing
Eco and Function in this Season of Sustainability
Just like synthetics and natural
fibers learned to co-exist in today’s marketplace – when was the last time you
heard “cotton kills” or any anti-wool comments? – the worlds of eco and
performance are now aligning.
No longer considered separate forces, the
emerging trend is finding common ground where both man-made fibers and eco-based textiles can
thrive. Indeed, these days the market appears to be asking for some bamboo with its CoolMax and nylon that
is Oeko-Tex approved.
In this season of sustainability, not only is the merging of green and synthetic found in new product – consider Schoeller’s nanosphere
technology used with hemp for snowboard garments – but the trend carries over
to new production methods and innovative marketing efforts. Certification has
ramped up considerably in the past year, and in many cases the industry as a
whole is demanding “approved” products and processes in forming new partnerships.
New campaigns and corporate promotions are also centered on
environmental initiatives, but based on green product that is
performance-oriented.
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