Entries categorized "About Recycled Fibers"

July 08, 2008

Eco-fabrics Featured At G8 Summit

As reported by Eco Textile News: Eco-fabrics featured at G8 summit

_44449822_hokkaidoafpgetty203 TOYAKO – [08.07.08] Heat resistant PLA fabrics and recycled polyester textiles from Teijin Fibers have featured at an eco fashion show as part of the G8 Hokkaido Toyako Summit of world leaders currently taking place in Japan.

Teijin’s latest ‘Biofront’ fibre was used in garments for the ‘Fashion for the Earth in Sapporo’ show, which took place under the auspices of the sponsor organisation and as part of The Environmental Exhibit of 2008 (sponsored by the G8 Hokkaido Toyako Commemorative Summit in the Hokkaido Environmental Exhibition Organising Committee).

All the garments worn at the show were made primarily of ‘green materials’ which included women’s jackets made of Teijin’s heat-resistant poly-lactic acid (PLA)-based fibre ‘Biofront’. Unlike earlier versions of PLA fibre, this new polymer has pushed up the melting point of ordinary PLA fibres to 210oC from 170oC, which has enabled high-temperature and high-pressure dyeing along with moderate-temperature ironing of the fabrics.

Previously it was virtually impossible to iron garments at high temperatures made with PLA without destroying the fibres. There were also issues surrounding the dyeing of deep shade fabrics due to the limitations of PLA when it came to heat resistance during dyeing.

Teijin says that Ms. Masako Oka, chairman of the fashion show‘s executive committee, has been promoting the use of the PLA heat-resistant materials at the event and has worked together with Teijin’s ‘Sustainable Management’ team.

Meanwhile, the huge message flags used for the G8 Hokkaido Toyako Summit events at the Environmental Exhibit 2008 were made from Teijin’s ‘Eco Circle’ recycled polyester fibres which have been certified with an ‘Eco Mark’ seal of approval. This message flag uses roller-screen textile fabrics developed jointly by Teijin Fibers and Tachikawa Corporation. Copyright © 2008 Mowbray Communications Ltd  

May 18, 2008

Sustainable Textiles.....

Whisperinggrassbg_3

Here is the definition of Sustainable Textiles that I have been using the last two years in my  Eco-Innovations workshops

 


  •  All materials and process inputs and outputs are safe for human and ecological health in all phases of the product life cycle.
  • All energy, material and process inputs come from renewable or recycled sources.
  • All materials are capable of returning safely to either natural systems or industrial systems.
  • All stages in the product life cycle actively support the reuse or recycling of these materials at  the highest possible level of quality.
  • All product life cycle stages enhance social well being.

Above Design by Harmony Art

 

May 15, 2008

THANK YOU.......

Thank_you

Thank you to all the regular readers of this blog, you have made this blog one of the
most searched for and read blogs on Organic Cotton, and Sustainable Fashion.... facts, practices and processes on the global internet.

Our regular readers are from every continent and dozens of countries including: France, Italy, Sweden, Ireland, Sri Lanka, South Africa, Australia and the UK.

May 14, 2008

Concern Over Recycled Polyester: As Reported by EcoTextileNews

52264478 Source:  EcoTextileNews  Concern over recycled polyester

TAIPEI – [13.05.08] Textile industry sources in Taiwan have revealed to our new sister publication – The Textile Dyer – that some suppliers of polyester fabrics made from recycled bottles have been taking things a little bit too literally, and have put financial gain ahead of environmental common sense.

Clothing retailers and brands could be in for a nasty surprise when they find out that some of the bottles used to make their textiles have never actually been used as drinking bottles by consumers.

One reliable industry insider, who refused to be named, has claimed that the demand for used bottles, from which recycled polyester fibre is made, is now outstripping supply in some areas and certain cynical suppliers are now buying NEW, unused bottles directly from bottle producing companies to make polyester textile fibre that can be called recycled.

Retailers and brands that can fully trace their supply routes are likely to be able to put a stop to this practice but those who buy fabrics and garments on trust, with little knowledge of where they come from, may find themselves exposed to accusations of greenwash and subsequent brand damage.

A related issue involves the dyeing of the recycled polyester fibres which are claimed by some dyers to be less consistent than virgin polyester. This is resulting in increased levels of re-dyeing which of course has massive environmental impacts of its own.

The demand for recycled polyester is growing rapidly and although as the commercial scale of production gathers pace, there is growing concern that dyeing consistency in some qualities is limited.

If you have any comments on the consistency of recycled polyester compared to virgin fibre please e-mail: editor@ecotextile.com

 

May 08, 2008

Navigating Organic~Eco Labels; Smart Solutions for Sustainable Business

  Organic_label_istock

by Coral Rose

The terms “eco, green, sustainable and organic” are being used openly and interchangeably in the market with the term ‘certified organic.’ Inappropriate use of environmental labels has caused confusion in the apparel market. To be sold in the US as certified organic cotton, all textile fiber must be certified organic in accordance with the USDA NOP (National Organic Program) program (or) for Europe the EU organic certifications EU 2092/91. Currently that is the legal requirement for certified organic cotton.

This is NOT business as usual, nor is this a trend, this is an entirely new business model, one where you need to know your supply chain clear back to the farm or fiber production facility. Where does your fiber come from? What is the country of origin? Bottom line: There needs to be Supply Chain Transparency back to the farmer and to the seed.

One reason that there is confusion in the apparel market is that the NOP Organic Standards were originally created for food.

So why is cotton included? The USDA considers cotton a food product until it leaves the gin. Upon completion of the ginning process, where the seed and fiber are separated, cotton consists of 60% seed and 40% fiber. Cotton seed enters the food chain. Cottonseed oil is found in many processed snack foods, among them chips, cookies, crackers and salad dressings. Cotton seed is fed to livestock, dairy cattle and poultry as a high protein supplement. The remaining fiber is baled and shipped to textile mills to be spun into yarn for fabric.

The Global Organic Textile Standards (GOTS)has been submitted for trademark rights. GOTS has offered the world the first globally accepted standard for certified organic fibers. (As early as Fall 2008, we may see the USDA NOP adopt GOTS as the USDA NOP official standard for fiber. )

The GOTS standard for organic textiles covers the production, processing, manufacturing, packaging, labelling, exportation, importation and distribution of all natural fibres. The final products may include, but are not limited to fibre products, yarns, fabrics and clothes.

“The aim of the standard is to define requirements to ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling in order to provide a credible assurance to the end consumer.” The standard provides for a subdivision into two label-grades. “ according to GOTS.

a) "organic" or "organic in conversion" 95% or more of the fibres must be of certified organic (or in conversion) origin. The remaining balance up to 5% may be made of non-organic fibres including defined regenerated and synthetic fibres. Blending (= mixing the same fibre in organic and conventional quality in one product) is not permitted.

b) "made with x % organic materials" or " made with x % organic in conversion materials" 70% - 95% or more of the fibres must be of certified organic (or in conversion) origin. The remaining balance up to 30% may be made of non-organic fibres. Regenerated and synthetic fibres are limited to 10% (resp. 25% in the US). Again blending is not permitted.

There is concern in the organic food and apparel market with standards that seek to certify blends and or low percentages of organic fiber content. If USDA/NOP recognizes GOTS as the US Standard for apparel, these minimal standards could go away as quickly as they appeared.

Your label claims CANNOT be deceptive according to the Federal Trade Commission (FTC) Environmental Marketing Guides.

“It is deceptive to misrepresent, directly or by implication, that a product, package or service offers a general environmental benefit.” Additionally, claims should be adequately qualified to avoid consumer deception.

FTC is an Independent Agency, appointed by the President. Its goal is to enforce consumer protection and antitrust laws AND the FTC has jurisdiction over environmental claims and Textile Labeling.

FTC’s GREEN GUIDES(link)  

The Green Guides do not set performance standards or grant eco-labels but require that labels and communications:

  • Tell the truth
  • Have substantiation
  • Are based on consumer perceptions and require claims controls so they are not misleading
  • Have clear qualifications & disclosures
  • Specify whether claims apply to the product, the package, or both
  • Do no overstate the product attributes

General Environmental Claims:

  • Qualify: identify specific "green" attribute
  • Third Party Certifications must be independent from advertiser
  • Certification does not insulate advertiser - Avoid broad claims unless it is based on LCA (Life Cycle Assessment) and sustainable product standard addressing multiple environmental impacts      across the supply chain and social equity.

Symbols

  • Avoid unqualified symbols, e.g. generic recyclable
  • Use disclosures to qualify claims. Recyclable e.g. for this bottle may not exist in your area.

Bottom line; Before you label-Educate yourself!!!!!!

 


May 06, 2008

Sustainability Resources.........

Imgcertification




General Sustainability recommended websites 

Biomimicry;  www.biomimicry.net
Business for Social Responsibility; www.bsr.org
Climate Counts; www.climatecounts.org
Environmental Defense PAPER CALCULATOR; www.environmentaldefense.org/papercalculator/
Environmental Sustainability Index; www.ciesin.columbia.edu/indicators/ESI/
Design for the Environment; www.epa.gov/dfe
Fair Labor Organization; www.fairlabor.org
Global 100; www.global100.org
International Institute for Sustainable Development; www.iisd.org
International Labor Organization; www.ilo.org
Marks & Spencer Code of Conduct; www.marksandspencer.com/thecompany/ourcommitmenttosociety/index.shtml
MBDC; www.mbdc.com
The Natural Step; www.naturalstep.org
O2; www.o2-usa.org
Rocky Mountain Institute; www.rmi.org
SustainAbility at www.sustainability.com
Dow Jones Sustainability Index at www.sustainability-indexes.com
United Nations Department of Economic and Social Affairs, Sustainability Division at www.un.org/esa/sustdev/
World Business Council for Sustainable Development at www.wbcsd.ch
 

Other "Organic and Sustainable" Industry Related Resources

Andrew Winston; www.eco-advantage.com
Better Cotton Initiative; www.bettercotton.org/site.php
Cotton Inc; www.google.com/ig?source=gapg&hl=en
Fair Trade Certification; www.fairtrade.net

GAIAM; www.gaiam.com
Hartman-Group; www.hartman-group.com
Making Sense of Sustainability; http://www.ecolutionaryselling.com/ m.hunt email;mary@ecolutionaryselling.com

MTS; www.mts.sustainableproducts.com
Organic Trade Association; www.ota.com
Soil Association; www.soilassociation.org
Sustainable Cotton Project; www.sustainablecotton.org
World Watch Institute; www.worldwatch.org/
World Resources Institute; www.wri.org
WWF; www.wwf.org

Coral Rose; Founder, Eco-Innovations; www.e-Ecoinnovations.com or Coral@eco-textiles.com or

Coral Rose, Sustainable Action Leadership Blog; www.coralrose.typepad.com

March 12, 2008

Sustainable Fibers-Unraveled.......

Natural_walnut_dyed_handspun_2yarn Fibers are classified into the following three groups;  Natural, Man-made and Synthetic

Natural fibers are subdivided into two classifications; Animal (Protein) fibers and Plant (Cellulose) fibers.

Animal fibers include wool, and other hair fibers such as cashmere and alpaca, silk is also among the animal fiber classification. 

Plant fibers are produced by plants, and are products of agriculture. They are further broken down into three subcategories; Bast (stem) fibers, Leaf fibers and Seed fibers. Cotton is a seed fiber; Flax and hemp are bast fibers. 

Man-made fibers are sometimes known as Regenerated fibers.

Man made fibers are fibers that have been created by man using building blocks provided by nature e.g. proteins or cellulose) as opposed to fibers made entirely by nature e.g. cotton.

An example of Regenerated fibers would be natural materials that have been provided for by nature that has been converted by wet-chemical process which then allows the production of continuous filaments which can then be spun into fiber e.g. viscose. There are two primary types of regenerated fibers. 

Regenerated fibers from cellulose; Lyocell-trademark Tencel ® that is derived from eucalyptus, would be an example of a regenerated cellulosic fibers. 

Regenerated fibers from protein sources are called Azlons and sources of the proteins would include: Soy, milk, maize (protein derived) and peanuts. 

Synthetic fibers are those in which man has produced the entire operation of the fiber production without allowing nature to manufacture the fiber forming substance (called polymers.). Usually synthetics are made from chemicals derived from non-renewable resources such as coal or oil. The most widely recognized synthetics are polyester and nylon. 

PLA is classified as a synthetic. The monomer in PLA is based on a renewable resource. This manufacturing process converts the corn to sugar and then changes the molecular composition into a high performance polymer called polylactide (PLA), which is branded NatureWorks TM PLA. Ingeo TM fibers are extruded from NatureWorks PLA polymers. (Burden, Rose, eco-textiles 2006) 

Q. Is Flax fiber available certified organic?
A. Yes. Flax is a Natural-Plant fiber. 

The spinning and weaving of linen is depicted on wall paintings of ancient Egypt. As early as 3,000 B.C., the fiber was processed into fine white fabric and wrapped around the mummies of the ancient Egyptian pharaohs. Finnish traders are believed to have introduced flax to Northern Europe where it has been under cultivation for centuries. 

Flax is the plant that produces flax fiber, after the fiber is spun it is known as linen yarn. Certified organic flax seed for oil is grown in about half of the USA, however, textile-grade flax fiber is imported to the US. Certified organic flax fiber is grown in Europe and China. Organic Flax can by certified by any accredited third party certification organization that is a member of IFOAM. (http://www.ifoam.org/) (Burden/Rose 2007) 

Q. Is Hemp available certified organic?
A. Yes. Hemp is a Natural-Plant fiber 

Hemp fiber dates back to 2800 B.C. Prior to 1880 the US economy was based on hemp. Industrial hemp was a primary source of food, fuel and fiber. It is now illegal to grow hemp in the US. Hemp grows well without the use of chemical herbicides and pesticides. Manufactures of hemp fiber claim that the fiber is biodegradable. All hemp fiber in the US is imported. China and Eastern Europe are the primary producers of hemp. 

Although seed for food consumption is readily available certified organic, certified organic hemp fiber is not widely available. To date, IMO certifies only one organic hemp farm in Inner Mongolia. (www.imo.ch/) 

Q. Is wool fiber available that is certified organic?
A. Yes. Wool is a Natural-Animal fiber. 

The most common source of wool for textiles is from sheep of various breeds such as Merino, Corriedale and Rambouillet to name a few. “Wool” refers to all natural-animal hair fibers, some common examples of specialty wools would be; Angora, Mohair, Cashmere (from Kashmir goats) and Alpacas. 

In order for wool to be certified as "organic," it must be produced in accordance with NOP federal standards for organic livestock production.  Federal requirements for organic livestock production include:

  • Livestock feed and forage used from the last third of gestation must be certified organic;
  • Use of synthetic hormones and genetic engineering is prohibited;
  • Use of synthetic pesticides (internal, external, and on is prohibited, and
  • Producers must encourage livestock health through good cultural and management practices.

Organic livestock management is different from non-organic management in at least two major ways: 1) sheep cannot be dipped in parasiticides (insecticides) to control external parasites such as ticks and lice, and 2) organic livestock producers are required to ensure that they do not exceed the natural carrying capacity of the land on which their animals graze. Organic wool can by certified by any accredited third party certification organization that is a member of IFOAM.( http://www.ifoam.org/) Wool can also be certified organic to EU standards standards e.g. NASAA in Australia. (http://www.nasaa.org) (www.ota.com)

Q. Is certified organic silk available?
A. Yes, however the supply is limited. Silk is a Natural-Animal fiber.

Wild silk, sometimes known as “Tussah Silk” is produced from silkworms that feed on the leaves of dwarf oak trees and are allowed to live out a complete lifecycle in their natural habitat. The silkworms are humanely cultivated, meaning the wild silk cocoons are only processed using natural methods and only after the moth emerges naturally from the cocoon. Humanely produced silk is also sometimes known as “Peace Silk.”

Although not widely available or recognized as a certified organic fiber, Alkena Textiles, a joint venture among China, Switzerland and Germany, claims to produce certified organic silk. Alkena claims to produce organic and biodynamic silk in accordance with the European Economic Community (EEC) organic standard, which prohibits the use of methoprene but would not necessarily rule out killing the worms. This silk is certified by IMO. (www.alkena.com.cn/) Skal International (now Control Union) also certifies silk to their EKO Standards for Sustainable Textile Production in accordance with EEC No. 2092/91. (www.controlunion.com) 

The conventional alternative to organic or wild silk is silk derived from silkworms that feed largely on mulberry leaves, usually indoors in large trays. This type of silk is called “cultivated.” In large, industrial run farms, artificial cultivation including the boiling of the cocoon with the worm inside in order to kill the worm before it becomes a moth and emerges from the cocoon.  (Hustvedt, Rose,eco-textiles 2006)

Q. What can you tell me about this relatively new fiber bamboo?
A. Bamboo is a Regenerated-Cellulose fiber.

Bamboo is not, in and of itself, recognized as a fiber in the US or EU.  What is referred to as bamboo fiber in the market is actually viscose/rayon.

All viscose or rayon fiber from Bamboo (as a source) that is imported into the US must carry a legal fiber content label declaration of viscose or rayon. All bamboo imported into the EU must use of the legal content declaration viscose; the EU does not permit the use of the word rayon. (Rose, Burden 2006/ 2007)

As one of the fastest growing plants in the world, bamboo grows to its maximum height in about 3 months and reaches maturity in 3-4 years.  It spreads rapidly across large areas. Because of relatively quick growing time and the ability to be grown without fertilizers or pesticides, the fiber is currently being marketed as an ‘eco-green-sustainable fiber.’ There are also claims that viscose or rayon from bamboo is biodegradable and anti-microbial. There are potential risks associated with using bamboo as a polymer source for rayon since there is currently a lack of transparency in the supply chain. It is not always clear which type of bamboo is used for fiber, where it is grown, how it is cultivated, harvested etc. To date there are no known organic certification of bamboo. 

The process to make viscose or rayon fiber from bamboo is the same process used to produce viscose/ rayon from any other plant source. The cellulose is extracted from the bamboo, and then the cellulose is mixed with chemicals to convert the plant pulp into textile quality fiber. This process can be very polluting unless it is carefully controlled, which can be influenced by the age and condition of the equipment as well as whether there is any by-product recycling or effluent treatment. (Burden, Rose, eco-textiles 2006) 

There is only one case of manufacturing a regenerated cellulose fiber-where the chemicals used in the process are completely recycled  with a recovery rate of 99.5%, this is known as a closed loop system. The fiber made using this closed looped process is Lenzings TENCEL ® Lyocell. More accurately described Lyocell is a solvent spun fiber in which the cellulose is directly dissolved keeping the cellulose much closer to that found in nature. TENCEL® Lyocell,  also carries the Oeko Tex 100 certification and FSC certification ( http://www.fsc.org/en/) Currently organic standards are not in place for certifying regenerated fibers using trees as a source e.g. Eucalyptus, or Beechwood.  FSC certification for TENCEL® Lyocell is for the forest and for the pulp, they also have been awarded the European-Eco flower label. (www.Lenzing.com) 

Q. What is recycled cotton?
A. There are two types of recycled cotton. They may or may not contain organic fibers. At this time there are no standards and or certifications for recycled organic cotton. The two types of recycled cotton that is available;

1.) Internal spinning waste recycled in the same spinning plant, usually mixed with virgin cotton to achieve a usable yarn.

2.) Recycling various types and percentages of waste fibers; scrap yarn, scrap fabric, garment fall-out and scrap garments. (Burden, 2007) 

Q. What about recycled polyester, where is recycled polyester produced and what do I need to know about recycled poly?

A. Recycled polyester is currently produced in Japan, USA, Taiwan, China, Portugal and Lebanon. 

A. There are fundamentally 3 questions that should be asked about recycled polyester; what is the origin of the waste? What is the method of converting waste to chips? and how do you know the product is produced from recycled materials? 

1.) Q. What is the origin of the waste?

A. There are three origins of waste

· Mill waste. Waste produced in the original polyester chip and/or yarn making process.

· Post industrial waste. Polyester that has left original producer has entered into next phase’s fabric making, garment making in which there is also waste such as fabric fall-out from garment cutting and sewing.

· Post consumer waste. Product that has entered into the consumer chain of supply, and is then disposed of such as plastic bottles (made from PET) and polyester clothing. 

Producers of recycled chips tend to produce recycled chips with varying percentages of recycled and or PET content. Some use only 100% post consumer waste.

2.) Q. What is the method of converting waste to chips?

  A. There are fundamentally 2 methods

· Direct method; melting waste and reforming into chips which is the least expensive, lowest energy, impacts, however there are fewer yarn denier/filament options, and potential streakiness in dyeing due to impurities

· Chemical method based on de-polymerization of waste polyester and then re-polymerization into effectively "virgin" polyester. This processing is more expensive, consumes more energy; however it does provide a larger choice of denier / filament, with fewer impurities and potentially better dyeing outcomes.

3. Q. How do you know it’s recycled?

A. At this time there are no international certifications as there are no published standards. Some national authorities operate a recycling certification scheme e.g. Taiwan Environmental Protection Agency. (Burden, Rose, 2007)

 

February 12, 2008

GreenBiz; CO2 Comes out of the Closet

Crose1007 Reprinted as published on GreenBiz
By: Coral Rose

This year, humans will generate around 26 billion metric tons of excess carbon dioxide (CO2) -- that's 4.3 tons per person globally. All that extra CO2 precipitates global warming and leads to countless unintended consequences. As the global population explodes, so does the consumer spending base for apparel companies.

How will U.S. apparel companies educate and bring awareness to the millions of consumers about the effects of their individual actions and purchases? We are likely to see, like these snack crisps in the U.K., this trend in carbon footprint labeling spill over to the U.S. clothing sector.

Why? For the simple reason that our need for clothing is responsible for about one ton of CO2 emissions per person.

Over a third of that in the washing and drying of the garment, the rest in growing, the production, manufacturing and transportation of new clothes. That's right: our addiction to consuming -- purchasing more clothing than we probably need -- is also one of the sources of all that excess CO2.

This includes emissions from the processes used to manufacture, transport the apparel throughout the supply chain, to emissions from water heating and appliances used in cleaning, drying and pressing clothes to the end of the products life cycle.

The most significant of these impacts are conventional cotton farming practices; the reliance on petro-chemical fertilizers, pesticides and herbicides, as well as the reliance on chemical processes to manufacture and finish the garments. And don't forget to include the distance that most textiles travel to the U.S.: the majority of textile manufacturing is in South East Asia, China and India. Of course, the environmental impact of farming practices vary regionally around the world. The U.S. has, in some cases, has made improvements in utilizing ecologically safe Integrated Pest Management practices.

Our carbon footprints, both individually and as a business, an industry or a country, take all these factors into account. One side of the equation is our primary footprint, or the direct emissions of CO2 from the burning of fossil fuels including domestic energy consumption and transportation, but it also includes our secondary footprint, which is a measure of the indirect CO2 emissions from the whole lifecycle of products we use -- those products' manufacture and eventual breakdown.

Smart apparel eco-innovators have realized that addressing this issue is a way to add major value to their products, and a way to gain competitive advantage. Several major retailers are already taking action.

Over the coming months, Marks and Spencer will re-label almost three quarters of its clothing ranges to include the words 'Think Climate -- Wash at 30°C' on the garment care labels. Advice will also be provided through in-store leaflets and décor, advertising and on MarksandSpencer.com. The company has also worked with the World Wildlife Fund to develop a carbon footprint calculator to raise awareness of how individual habits can affect the environment.

Timberland analyzed the CO2 footprint of the of their apparel and footwear, on the journey from Asia to the U.S. In 2006, ocean freight CO2 measured at almost 17,000 tons. Last fall, Timberland included a "nutrition label" with its footwear, detailing the energy used in making the shoes, the portion that is renewable, and the factory's labor record, they also are introducing their new green index-metrics measuring program for products.

The lessons learned, and the forthcoming lessons to be learned, can be summed up in a series of Eco-Smart tips for apparel companies in considering your products carbon footprint.

1.) Know your product's life cycle. The most comprehensive carbon footprint denotes the total amount of CO2 emitted throughout a process or in a product's lifetime -- from sourcing raw materials to production, delivery, consumption and disposal. For example, the carbon footprint of a T-shirt might be defined as emissions used for U.S. distribution. But if the whole process -- from growing cotton in India, to mass production in China and delivery to U.S. retailers to the end of the products life cycle -- is included, the footprint rises significantly.

2.) Choose organic and sustainable fibers. Choosing organic cotton and cotton that has been sustainably grown is one big way of reducing the CO2 impact of your wardrobe. With approximately half of all textiles being made from cotton, this action alone will make a difference. Don't forget to consider organic hemp and organic linen.

3.) Educate your consumers. Label your products, about 90 percent of the energy used for washing clothes is for heating the water, wash your clothes in cold water. Switching your temperature setting from hot to warm can cut a load's energy use in half. Take a look at Marks and Spencer: they got it right.

4.) Utilize more recycled fibers. The environmental impact of recycling worn-out polyester into new polyester fiber, for instance, is significantly lower than making that same fiber anew. CO2 savings can be as high as 71 percent in the case of Patagonia's recycled Capilene base layers. Keep an eye on Patagonia,, they always 'do the right thing' and consequently get it right most the time.

5.) Encourage your customers to recycle. The average U.S. consumer throws out 68 pounds of clothing and textiles per year. Encourage your customers to donate used, unwanted clothing and shoes instead of throwing them away. This averts the CO2 emissions that come from incinerating them or sending them to a landfill.

6.) Keep your eye on the future. Should consumers opt to buy fewer new clothes, and start buying vintage or used clothes, how will this effect your business model?

What does the future look like? Will consumers demand apparel companies label items with clothes miles, as they've begun doing for food miles? What would be the business proposition and the value add of apparel produced here in the U.S.A? I say that apparel produced in the U.S. would have added premium value and that would surely be good for business as well as good for the environment.

Coral Rose is the founder of Eco-Innovations Sustainable Textile Services, and is a widely recognized agent of change with over twenty years experience, including senior management positions in merchandising and product development and sustainable textile product development for major retail corporations.

 

January 19, 2008

Innovative ideas; M&S Launches Apparel Recycling


UK: M&S launches clothes recycling scheme with Oxfam

Ms

15 January 2008 | Source: just-style.com

 

 

UK consumers are to be encouraged to recycle their clothes under a new programme launched by retailer Marks_&_Spencer and charity Oxfam.

The project, described by Marks & Spencer as the biggest of its kind in the country, was launched on the first anniversary of the retailer's Plan A environmental and social strategy.

Under the M&S and Oxfam Clothes Exchange, customers who donate M&S clothes to Oxfam will receive a voucher worth GBP5 (US$9.84), valid for one month and redeemable against their next purchase of GBP35 or more on clothing, homeware or beauty products.

However, the scheme will not cover donations of intimate apparel, swimwear, hosiery and socks. Marks & Spencer said this was because of concerns over the handling of such items and the fact that Oxfam does not sell them.

Only one voucher will be given per donation, and only one voucher can be used per purchase at Marks & Spencer. Vouchers will not be accepted for food purchases.

Starting on 28 January, the programme will initially operate for a six-month trial period, with ongoing reviews.

A Marks & Spencer spokesperson told just-style that Oxfam's status as the UK's biggest charity shop was a major factor in the launch of the programme.

"We wouldn't ever want to try to do a job for which we weren't equipped," she said. "Oxfam has a great track record for tackling poverty around the world, as well as being able to recycle and resell clothes, and also having a solution for items they can't sell."

These items will be sold off in bulk to recycling traders.

Marks & Spencer chief executive Sir Stuart Rose said the scheme would aid Oxfam's work in tackling poverty and injustice, particularly in the developing world.

"It's a triple win - it's good for customers, good for people in developing countries and good for the environment," he added.

Oxfam director Barbara Stocking said: "Recycling and reusing clothes - and anything else we can sell - has always been central to Oxfarm's fundraising, as well as being good for the environment.

"Through our unique textile sorting facility and the resourcefulness and skills of our specialist staff, Oxfam is able to make the most from all the clothes we receive.

"People's unwanted clothes really will raise much-needed money to help people living in poverty."

 

November 29, 2007

The Green Claim Game........Part III of III

 

The Federal Trade Commission is planning to host a public workshop on January 8, 2008 to examine the emerging market for carbon offsets (i.e., greenhouse gas emission reduction products) and renewable energy certificates, and related advertising claims. The workshop will focus on consumer protection issues in these markets, such as consumer perception of carbon offset and REC advertising claims and substantiation for such claims.

Excerpts from the current FTC Guidelines for the use of Recycled Content and Recyclable:


FTC
Ftclogo-GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS


Recycled content: A recycled content claim may be made only for materials that have been recovered or otherwise diverted from the solid waste stream, either during the manufacturing process (pre-consumer), or after consumer use (post-consumer). To the extent the source of recycled content includes pre-consumer material, the manufacturer or advertiser must have substantiation for concluding that the pre-consumer material would otherwise have entered the solid waste stream. In asserting a recycled content claim, distinctions may be made between pre-consumer and post-consumer materials. Where such distinctions are asserted, any express or implied claim about the specific pre-consumer or post-consumer content of a product or package must be substantiated.

It is deceptive to misrepresent, directly or by implication, that a product or package is made of recycled material, which includes recycled raw material, as well as used, reconditioned and remanufactured components. Unqualified claims of recycled content may be made if the entire product or package, excluding minor, incidental components, is made from recycled material. For products or packages that are only partially made of recycled material, a recycled claim should be adequately qualified to avoid consumer deception about the amount, by weight, of recycled content in the finished product or package.

Additionally, for products that contain used, reconditioned or remanufactured components, a recycled claim should be adequately qualified to avoid consumer deception about the nature of such components. No such qualification would be necessary in cases where it would be clear to consumers from the context that a product's recycled content consists of used, reconditioned or remanufactured components.

Recyclable: It is deceptive to misrepresent, directly or by implication, that a product or package is recyclable. A product or package should not be marketed as recyclable unless it can be collected, separated or otherwise recovered from the solid waste stream for reuse, or in the manufacture or assembly of another package or product, through an established recycling program.  Claims of recyclability should be qualified to the extent necessary to avoid consumer deception about any limited availability of recycling programs and collection sites. If an incidental component significantly limits the ability to recycle a product or package, a claim of recyclability would be deceptive. A product or package that is made from recyclable material, but, because of its shape, size or some other attribute, is not accepted in recycling programs for such material, should not be marketed as recyclable.


GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS