Original post here at Sustainable Life Media
March
24, 2009 - Adidas stores selling the company's new SVLR sustainable sportswear
line are presenting their wares on recycled-content, 100% recyclable paper
hangers made by Ditto, a green industrial design firm.
Adidas'
SLVR clothing line features sustainable cotton, soybean-based fabric, and
resource-efficient designs such as the "Zero Waste T," a t-shirt
constructed from one piece of fabric with a single seam. But "green in the
clothing industry isn't just about using bamboo fabrics or organic cottons or
recycled denim," Adidas said in a statement. "It's also about how the
clothing is presented to the customer."
Adidas collaborated with Ditto on the
design for the new Ziggurat Paper Hanger, made of layered and highly compressed
paperboard. The hanger has earned an International SPARKS Award for innovation
in industrial design.
Adidas recently opened SVLR stores in New York and Paris and says it plans to introduce the line in other major cities later this year.
I know ADIDAS brand since teen age. A high quality sportswear manufacturer. And now they use green material ? thats great.
Posted by: Gusti Anom | July 04, 2009 at 07:31 PM