March 24, 2009 - Adidas stores selling the company's new SVLR sustainable sportswear line are presenting their wares on recycled-content, 100% recyclable paper hangers made by Ditto, a green industrial design firm.
Adidas' SLVR clothing line features sustainable cotton, soybean-based fabric, and resource-efficient designs such as the "Zero Waste T," a t-shirt constructed from one piece of fabric with a single seam. But "green in the clothing industry isn't just about using bamboo fabrics or organic cottons or recycled denim," Adidas said in a statement. "It's also about how the clothing is presented to the customer."
Adidas collaborated with Ditto on the design for the new Ziggurat Paper Hanger, made of layered and highly compressed paperboard. The hanger has earned an International SPARKS Award for innovation in industrial design.
Adidas recently opened SVLR stores in New York and Paris and says it plans to introduce the line in other major cities later this year.