I have copied my post last month, to the new Wal-Mart "Check-out" Blog:
"It would seem natural for Wal-Mart to adopt the same Non-GMO labeling standard as Whole Foods and other multi-stakeholders in the organic food market: (See link below.)
Organic agriculture is certified organic in a process based standards system. While GMOs are prohibited per the USDA/NOP Certified Organic Standard, there are NO TESTS conducted during the certification process on organic agriculture to ensure/prove that Organic food is indeed Non-GMO or GMO-Free.
As you know GMO contamination does happen albeit primarily accidental via drift-or inappropriate transfer handling of GMO product. Concerns are arising daily with GMO contamination especially in the area of feedstock (e.g.cows) for products such as organic milk.
In 2006 the US represented 55% of the GLOBAL area devoted to biotech planted crops. Of the area in the US ( 2006) that is now laden with GMO crops; 89% of SOY is GMO, 83% of Cotton, 75% of Canola and 60% of all the CORN planted is a GMO variety.
Europe has a
Non-GMO labeling system-mandatory-inplace.By the way demanded for, by
Since Wal-Mart has stores in the EU, it is already being done there and you could follow best practices in the EU.
For Wal-Mart to adopt the labeling of Non-GMO product for ALL ORGANICS seems like an extra bit of an insurance policy to ensure the integrity of the "Certified Organic" label in your stores (Sams Club too!)
PLUS- This lets the Wal-Mart consumer know that YOU-Wal-Mart truly care about the health and well being of all of us consumers that shop there.
If this was adopted by Wal-Mart this would prove Wal-Marts Market Leadership in Sustainability, and if you are leary of this,why don't you start where you did in organic cotton--in the baby area. Infant formula and baby food would be a natural--what says you care more about consumers than that?
PS While, I would like to see Wal-Mart adopt Non-GMO Labeling of all food, organic and conventional it seems appropriate to start somewhere like baby, as that proved successful in the area of organic cotton."
Link to Mulit-Stakeholder: Non-GMO Project: www.nongmoproject.org